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Barty · 06-01-2012, 01:53 PM

As everyone knows, the newspaper and magazine business has taken a monstrous beating in the last decade. Yet according to this

http://www.theatlantic.com/business/...posite/257857/

Print still commands 25% of ad dollars while having only 7% of eyeballs. So print is in a way still overvalued. Mobile, meanwhile, is undervalued with only 1% of ad dollars despite having 10% of eyeballs.

Now, obviously having a full page spread in the NYT or WSJ is still a much more appealing prospect than a little 200x50 pixel ad on a 3.5" screen. But some of that is offset by the younger demographic that's supposedly more desirable by advertisers. At any rate, it's still a huge discrepancy.

I think the only time I read print mags any more is in the doctor's waiting room. And yes, I do look at the glossy ads.

06-01-2012, 01:53 PM	#1
Barty doofus Posts: 2,543 Karma: 13089041 Join Date: Sep 2010 Device: Kobo Libra 2, Kindle Voyage	Print is still overvalued? As everyone knows, the newspaper and magazine business has taken a monstrous beating in the last decade. Yet according to this http://www.theatlantic.com/business/...posite/257857/ Print still commands 25% of ad dollars while having only 7% of eyeballs. So print is in a way still overvalued. Mobile, meanwhile, is undervalued with only 1% of ad dollars despite having 10% of eyeballs. Now, obviously having a full page spread in the NYT or WSJ is still a much more appealing prospect than a little 200x50 pixel ad on a 3.5" screen. But some of that is offset by the younger demographic that's supposedly more desirable by advertisers. At any rate, it's still a huge discrepancy. I think the only time I read print mags any more is in the doctor's waiting room. And yes, I do look at the glossy ads.