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I don't have to read King to know I am not going to like his work. It has nothing to do with style and everything to do with genre. I just don't like the genres that he writes in. Those books and movies give me nightmares. It has always been that way so why bother testing it time and time again and ending up waking up in the middle of the night scared?
Just like there are many people who do not read romances because, well they are romances. There are a wide variety of sub fields within the genre but overall, many people know that is not the type of story that they like so they avoid the field all together.
(shrugs)
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