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I hate to admit it, but in the interest of honesty and full-disclosure, I've been backing off of my "social media" efforts as well.
I haven't seen a real strong correlation between all these efforts and sales. Actually, the most useful things I've done have been putting ebooks up for free on Amazon. That has actually resulted in sales. Everything else: it was worth a try; but sometimes you have to know when to cut your loses.
The idea of just writing from time to time is sounding more appealing.
This all reminds we of the when Monster and Careerbuilder first came on the scene and everybody said you could get a job on the internet. But you couldn't. Now, twelve years later you can, but the hype came first.
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