They seem to be getting a lot of publicity for their new venture from a variety of sources. Even THE ECONOMIST saw fit to sling a few darts their way:
http://www.economist.com/blogs/prosp...05/fiction-men
Quote:
Rather than a bid for literary credibility—let’s call it "litcred", for tough guys’ sakes—maybe “Fiction for Men” is a call for the kind of commercial success that Women’s Fiction, a.k.a. chick lit, has long enjoyed. The first volume of this series, to be released in June, will include short stories by Aaron Gwyn, Luis Alberto Urrea and Jess Walter; all of them have won various literary prizes, but none is a household name along the lines of Lee Child or Stephen King, whose stories will appear in the print edition of Esquire that same month.
But if commercial success is the point, then calling the books “Fiction for Men” is a puzzling decision: women are much more likely to read fiction. Male readers account for only 20% of the market. Esquire has chosen to brand its line of e-books with a name that essentially says “Women, Keep Out!” If that’s all it takes to get reluctant readers to read, then maybe Esquire should consider renaming the venture “Fiction for Boys”.
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Fiction for boys might work.
At least that would find "something" of an audience:
http://www.youtube.com/watch?v=wBIC8JTQMMQ
