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I watch very little television, and don't have cable. One thing I do watch on broadcast tv is the American LeMans Series auto races which are on ABC. They are sponsored by high end automotive products which are relevant to the program, and I enjoy watching the commercials!
It occurs to me that it might behoove the advertisers to sponsor programs which are relevant to their products, so that the audience might be interested in watching the commercials rather than skipping over them.
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