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Would you expect him to leave a street corner where he's selling steadily to cross the street and personally hand you a copy, losing five or ten other sales in the process?
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Where does the figues about "lots sales" comes from ? And how many sales lost because of people just not hearing about the books, because they don't browse amazon ? I wonder what would have actually happen by selling the book everywhere.
And yes, you can't expect customers to go though that much mess just to buy a book.
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Publishers and booksellers have chosen not to play it that way. I think that's a mistake, but what do I know? They make the rules and authors play the game.
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And the only thing we can do is vote with our wallets.
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You might better say, "Hey, B&N and Kobo, etc.--compete for chris'sakes! What do you offer indies like Hugh Howey? How do you promote them and help people find their books? How is that people can sell more books by not distributing through you than they can by being on your shelves? What's that about?"
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Oh, right, because amazon CAN'T promote indies books without having to make them exclusives....