I've not had my Kindle 3 for a year yet but despite it only ever being in a soft sleeve, and the fact it's fallen on the floor a couple of times, (touch wood) it's still working just fine. The one thing I don't do very often is carry it in a bag with other items, and if it is, I always make sure the Kindle screen is to the outside, so nothing else in the bag can press on it.
I think the screens on all e-readers are fairly fragile, the Kindle 3 isn't any different to any other model.
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