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I do tend to think that some sort of collective-licensing scheme is probably inevitable for all media, but the current gatekeepers will fight that kicking and screaming. I mean, eventually we'll get to the point where you can download every book ever written onto a portable device in a few seconds, it will be hard to maintain a DRM-based system of indivdiual purchases in the face of that alternative. Books may be the last holdout, we're already pretty far along in movies/television and music in terms of the subscription services that are already out there.
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