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I know this has come up before and some people reject the obvious truth of the matter but I will repeat it anyway:
Renting a DVD cost about $1. Purchasing a DVD cost about $10. It is clear that the price indicates what kind of transaction occurred. Selling an ebook for the same price as purchasing a pbook clearly indicates an actual sale took place, not a rental or license. If all ebooks were $1 there might be room to argue that a license was issued as opposed to a purchase...
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