Quote:
Originally Posted by CommonReader
I am aware of the legal situation in the UK but in most European countries it is illegal to form a cartel that dominates the market.
How much money are they actually saving here? Unless they spend big on marketing they aren't going to see huge sales for the Kindle either. They are just one of many places where the Kindle is being sold, after all. If Waterstones' staff couldn't sell Sonys, then they can't sell Kindles either, unless Waterstones invests into training, marketing etc.
How much money would it cost to take an existung reader like the Pocketbook Touch and implement some Waterstones branding and set the existing Waterstones epub store as a default? One million GBP would be an exceedingly generous estimate.
What Waterstones has done here is akin to asset stripping. Generate quick profit - in this case by selling your access to customer to the highes bidder - but suffer the disadvantages for a long time to come. As it happens this strategy is completely opposite to the one pursued by Amazon itself.
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What gives you the idea that Waterstones couldn't sell Sonys... they sold EVERY one that they got (apart from the odd dud), they just ran out because Sony failed to supply them...
And I'm sure that if you can implement the use of an existing model with branding, support and stocks etc for a mill then why not prepare a detailed business plan and send it in to Daunt... if it's so good for a mere million then I'm sure he'll be totally impressed with your business skills and not only put your plan into force but offer you a job as a senior exec as well...