Sony Reader vs. iLiad w/ new screen:
The previous screen was a bit brighter than my Sony Reader's too, but i'm not sure if it was
this brighter. Note that the Reader is closer to the windows and has a bit more light falling on it.
Could be due to the age difference. E-ink screens darken slightly with age.
The Reader is over a year old (year and a half? two?) and my iLiad (along with its original screen) is old stock ER0100.