Quote:
Originally Posted by fjtorres
That is apparently what they're doing; setting up a website for Waterstone's customers to buy Kindle books.
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What is your source of this statement? The press releases make no mention of that. It's not an unreasonable conjecture, but I don't see why Waterstones could not continue to sell ebooks as before (in ePub/PDF format). They would not want to force their customers to get Kindles.
There is a sort of precedent for this sort of arrangement between competitors: Books-A-Million sells Nook (exclusively?) yet they retain their own ebook store and iOS/Android apps.
I don't pretend to understand how either the Amazon/Waterstones or the B&N/BAM deals are mutually beneficial...but it must be so. Perhaps Waterstones will get a cut of any ebooks purchased on the Kindles they sell.