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Just to suggest another model, try this:
1. The publishers through a joint venture, create a search engine like Inkmesh.com ( or even just buy Inkmesh)
2. Add to it a recommendation engine (" Like Jack Reacher? Try this").
3. Build that as the front end to publisher sites. Once you log into that search site, you can buy direct with one click.
4. You can download that book to any reading device,. Maybe there's light DRM (watermark, etc) or no DRM.
Possible?
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