I wonder what they'll do with their eBookstore, which is an ePub store? It's going to confuse a lot of people if they buy a Kindle from Waterstones, go to the Waterstones web site, buy an eBook, and find that it won't run on their Kindle.
I'm moving this thread to the "News" forum, since I think it's of greater general interest than just to the Amazon community.
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