I live in Westchester County, NY and while I haven't seen another E-Reader, Kindle or otherwise, the Kindle has made the local news here recently... and not in a good way
(politics are involved, so there ya go!)
My Kindle is always with me. At home, on the road, at work, play... well, you get the idea. Prior to my Kindle, I always had a book with me, so it's not that different. I've had several people ask me about it, both male and female and I've put it through it's paces for anyone that asks. Last week a woman at the doctor's office got up, hurried over and said (loudly) ohh, is that one of those Amazon things??? (she was Quite excited!) She had dozens of questions and wanted to touch and try it out... I had a hard time getting it back
Once she had settled back into her seat and I had gone back to reading I realized that I was the corner of the eye view in the room... quite cool!