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If the Publishers had no problem with Barnes and Nobles and Borders putting financial pressure on the Independent bookstores and driving them out of business, I fail to see why they should have problems selling their books through Amazon, BN, Kobo, and Sony.
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They DID have a problem with this but couldn't do much about it. The publishers prefer a marketplace with many retailers who compete among themselves to buy their product.With Amazon, they face the reality of one buyer who can tell them , "Either you sell your product to me at MY price and MY terms or you won't sell anything."
Not surprisingly, they want to change things. Your suggestions don't really help them with that.