Hey dmc, wouldn't you say though that Amazon have a lot more of their business than Sony? As for irex and bookeen I would like to find out if they are publicly traded. I can understand that if colour is a necessity e-ink as currently is would not be an option, but what about eye strain? For me that's the sole most motivating factor behind e-ink, I can't stand an lcd for more than a certain period of time, and even before that time frame where I get tired I can't read as well, in terms of concentration and comprehension, as I do with paper.
For me one of the areas that should be targeted is the small to medium office that aim to cut operational costs by eliminating paper, or at least cutting it down to the basics. How many time does one need a print out just to read something away from the computer? That's just one example of the many. So someone should make inroads to the small and medium business from a marketing standpoint. If a reader (such as the iliad) manages to penetrate this market with some success and establish themselves that would open very profitable ways for them. For me this is one of the final tec frontiers, the office and the elimination of paper.
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