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As more and more touch devices are on the market the built in "back" function is more and more difficult to reach. I assume that most readers do not know where to find this functionality.
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Hmm... just one more reason for me to never get a touch device, then... as I couldn't live without an easy-peasy "Back."
In that case, I would just go for a simple text link that clearly states it's purpose. Otherwise, you run the risk of "sneaking" it right under the nose of the average reader.