Quote:
Originally Posted by K. Molen
I've often used Amazon and other online stores to do my research, and then gone out and done the buying locally.
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...or (in my case) to buy from another website.
Amazon isn't *always* the cheapest source. But they almost always have comprehensive product data (and, yes, reviews) so it pays off to check with them before buying anything; online or B&M.
They even maintain product pages for discontinued or out of stock items, whereas most of their competitors only list what they have in stock.
Simply put, they are a good consumer research site as well as a good retailer option. Even when they don't get the sale, they get consideration.
Things clearly are different elsewhere but in North America the consumer is king and competing on price is mandatory to survive in most businesses.