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The success of books like this simply demonstrate that success has as much--and often more--to do with popularity than quality. Its link to the Twilight books was all the PR push it needed to make it big.
If I, or my works, could somehow become strongly linked to the reading preferences of a famous media personality, movie producer (even better) or model/singer/starlet sex scandal (best yet!), they'd probably fly off the digital shelves too.
And hopefully be better spoken of.
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