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I really cannot follow this logic. If enough people are willing to pay high prices to sustain the small book stores, then those customers can continue to frequent the small bookstores and buy at regular prices. (that actually works in France for small grocers and butchers, apparently people prefer to shop there) If even they are not willing to put up the money and run to buy the books at a chain or online, then what are they complaining about?
And if they do support the small stores and even that is not enough to sustain the stores, well, then that is just too bad. That means the people have spoken.
What Ninjalawyer says does make sense. If you want the small stores to exist, then subsidize them openly. Treat them like the opera, a cultural icon that should be supported. But don't force everyone to pay higher prices.
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