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All writing is subjective. But what does the word "subjective" mean? To me it means that the interpretation of the message is dependent on the context. Or, for all you NLP nerds, the reference frame.
Social proof from social media in the form of 'tweet, facebook, follower, like' counters form a positive reference frame in an over-saturated fiction market.
This is partly why I said earlier in this forum that I think indie publishing should be done in "layers". You publish your stuff for a while, then you try to drum up some "social proof". Then you write some more. Then you try to develop some more "social proof".
And, the cool thing about layers is that as you move up through those layers, the nature of the game being played changes. i.e. a Twitter user with 40 followers doesn't have the same experience as one with 4000. Life isn't fair. But once this fact is accepted, it can be used advantageously.
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