Quote:
|
If the big six wish to price their ebooks at 12.99 or 15.99 American, who are you or Amazon to say that they cannot?
|
Creators have always had the ability to set their prices - even under the wholesale model they had the ability to price their books however they wanted. They didn't have the ability to set the final retail price, but they could set their wholesale price however high or low they wished. However, there is always a risk that if the price is too high - they will have few sales.
Authors in turn also have the ability to set their prices. They can accept the publishing contracts offered to them, try to negotiate more, or self-publish. Again, there is always a risk that if their price is too high, nobody will buy.
The fuss is over whether they have the ability to collude on their prices and to prevent the retail channels they utilize from competing at a price level.