MOTIVE:
http://gigaompaidcontent.files.wordp...der-on-mtd.pdf
The CAC plausibly alleges that each of the defendants shared the twin purposes of raising the price of eBooks and eliminating retail competition even though their motives for joining that conspiracy were different. Apple’s motives for joining this conspiracy are alleged to have included its desire to enter the eBooks market and earn a profit, which it could not as easily do when Amazon had the power to set the market price for eBooks at $9.99. The Book Publishers were allegedly motivated by their interest in protecting the market for higher-priced, higher-margined hardcover books. The CAC acknowledges these divergent motives, but plausibly alleges that these motives converged to cause the Publishing Defendants and Apple to join a single conspiracy to eliminate price competition at the retail level and raise the prices consumers would pay for eBooks.
Apple: don't want to compete on price with Amazon
Publishers: protect the market for the $26-$28 hardcover books