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The BPH's ideas of publishing are all about control and making deals, hence their reliance on backroom conspiracies like the Price Fix scam and the earlier Windowing" Club at the expense of the authors, their own staff, and even their shareholders. Deals and hype are core; everything else they'll ditch. Proofereaders, designers, formaters, artists, and (yes) even accountants.
Yet the apologists persist in holding them up as beacons of virtue.
Whatever...
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AS for virtue, I would imagine that NO ONE thinks that anyone is acting purely out of the goodness of their hearts here-not Amazon, not RH, not Macmillan, not BN. EVERY player is acting in their corporate self-interest-and indeed the consumer, who wants lower prices no matter what, are acting in THEIR ( perceived) self-interest