Thread: UK Ebook startup calls on publishers to "do a Pottermore"
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Old 05-15-2012, 04:42 AM   #30
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Quote:
Originally Posted by murraypaul View Post
But for the Harry Potter books, that model could be forced on everybody, and they had to go along. It was being reported a year ago that over 450 million pbook copies had been sold. That is a market Amazon et al couldn't afford to have no part of.
Publishers can't 'do a Pottermore' unless they have something equally massive to sell. If they try and to it for normal books, they will just lose sales.
They may be willing to to do that as a way of diluting Amazon's power. Heck, its the ONLY reason why they would want to risk going DRM free
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