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Groan! Why is it that any new consumer electronics are always compared to the iPod?
And even more irritating, not to the ipod when it was introduced, but to the current market figures, or at the most the first USB versions.
Why is it that no analyst can see beyond the next quarter? And then they wonder why they cant match Berkshire Hawthorn, which constantly looks long term.
More seriously, while millions of people read, as a percentage of the population it is quiet small. Add in the factor that the initial buy in is so steep, so most people would not justify the cost unless they spend a fortune on books regularly, have a lack of book stores locally, or want the convenience.
It's going to take some time for the additional benefits to sink in. I feel that Readers are going to be more of a word of mouth product then a Mass market, heavily marketed product.
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