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But for those who do it is unquestionably easier.
Both of my parents own Kindles. They are in their late 60's and not overly comfortable with finding different sites on the Internet, signing up, etc. If you told them that's what they'd have to do to get BPH books, they'd go back to buying deeply discounted paper versions at Costco.
I have no problem with the BPH's selling via their own sites, but doing so exclusively would be a nonstarter for a lot of ebook users.
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