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If this is real, I think it's the beginning of the end for Apple.
What almost killed Apple during Jobs' absence was them chasing competition rather than setting it. When you have no hope of Microsoft-level market penetration, you need to SET the competition, not chase it. That is what Jobs brought back to the company.
The only area where Apple has the majority of the market is tablets. But that gap is getting smaller and smaller all the time as Android crawls up their backside, and Android is now being predicted to overtake Apple. This is no surprise. That's how it always is for Apple, that's probably how it always will be, and there's no problem with that. They don't need to own the whole market to be successful and valuable.
Lasting majority appeal has never been what Apple does well. Jobs probably got them as close as they're ever going to get. They need to just accept that and do what they do well. As soon as they start chasing the competition, it'll be the 90's all over again, and this time Jobs can't come back to save them.
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