Thread: How the Tech Parade Passed Sony By - ?the end of Sony eReaders, the end of Sony?
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Old 05-12-2012, 07:57 PM   #118
fjtorres
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Quote:
Originally Posted by Salgueiros View Post
Why does Sony does not "brag" as much as other companies about their strengths?
Sony *does* brag... about what they *think* are their strengths.

For the PS3, for example, they spent years bragging about its BluRay drive, its Cell processor, its ability to cure cancer, find ET, run LINUX... lots of things. They *didn't* much brag about its games.

PS3 launch promo campaign: http://img.qj.net//uploads/articles_...wth.jpg?275546

Their rear projection HDTVs came with 30 features devoted to making SD content look "better" but offered no way to disable overscan to let HD content look its best.

Sony does plenty of marketting; they don't, however, do much market research.
A common failing.
Last edited by fjtorres; 05-12-2012 at 08:00 PM.
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