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This is the "books are fungible" argument - if books are interchangeable, then lower priced books will sell better than expensive books. This should serve, then, to drive prices down. But if books aren't fungible, if some books do indeed have a higher value than other books, then publishers would charge more for books seen as more valuable - books by name authors will be more expensive than books by non-big-name authors. this is, in fact what's happening, which proves to me that publishers don't really believe that books are fungible after all. Like so much else, they're trying to have it both ways.
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