Quote:
Originally Posted by stonetools
All you would have to do is put the book's title in the search box and press Enter. It wouldn't really be all that much different from now.
|
You'd need a new account with each publisher. Each probably with slightly different password rules. You'd need to enter your payment details seperately with each publisher, and change them all each time your card expired. You'd have to deal with N different rules about returns, N different customer service departments. You'd need N different gift card balances, and couldn't move money between them.
None of that sounds very appealing as a cutomer.
Amazon have done well expanding into so many different product lines because people like being able to get everything from one place.