|
What Amazon has done is make ebook readers easy for the masses. I agree that the initial cost is prohibitive to many, but the Kindle does come with Amazon's 30-day return policy.
Many people that I know consider $30-$40 per month for books reasonable and remember that Amazon currently has more than 135K of books for the Kindle - price competitive. This is a great continuing revenue stream for Amazon.
Your forum may actually be one of the best marketing tools for e-readers, Kindle included. Look at how many new people are signing up every day, here or at the Yahoo Kindle Group. Buying books for the Kindle is idiot easy, and that fits a mass marketing profile. It will be interesting to see how quickly the next generation Kindle hits the market, maybe fixing the ergonomic deficiencies. Anyone want to quess how soon that will be?
In general, I see e-readers quickly gaining popularity and Amazon will remain a major player because their marketing strategy makes purchasing ebooks so easy.
Cheers
|