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Interesting a publisher claiming that books are fungible. Surely he doesn't want people to take him seriously. If we did, then why would anyone pay $10 or even $5 for a book? If they are fungible, that means any book will do, so wouldn't we just buy 99 cent books? After all, he's saying that the 99 cent book is just as good as the $9.99 book. We don't pay once price for a bushel of corn and a different price for a different bushel of corn, corn is interchangeable. If we each have a bushel of corn, and by accident, they get switched, we probably wouldn't even notice, or if we did notice, we probably wouldn't care. But if our books were switched, we would probably care.
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