Thread: If You Think The Cost Of 'Piracy' Is High, What About The Cost Of Enforcement?
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Old 05-11-2012, 12:29 PM   #25
mr ploppy
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Quote:
Originally Posted by Kali Yuga View Post

Let's say he is downloading 4gb movie files. That comes out to more than 8 movies per day.

Let's further say he watches 2 hours of video per day, all pirated. The "lost sales" would then be cable services, video rental services, DVD purchases, or lost TV/Internet ad revenue. So in theory he's downloading $3000 worth of unauthorized content, whereas the real losses are probably closer to $150 (or less).
Lost cable TV services (or at least the premium movie channels), and DVD rental I can understand how you could guess a monetary value for them, but lost TV/internet advertising revenue? They (whoever they are) would get that advertising revenue whether he watched it on TV or not. Assuming it was even something that had been on TV recently that he was downloading.
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