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As stated he has a vested, or in this case an invested, interest in Amazon doing badly. He needs it to do badly and so he sees what he wants. No big deal, we all cull the anecdotal evidence we need to support our arguments and point of view.
On a different track share prices are very sentiment driven and if his blog is well read he could help drive the price down and so make money. I think the investment term is "trash and cash".
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