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I'm wondering how much of the market is the sort of casual impulse buyer. You know, the guy who is stuck at the airport during a layover, or the woman who sees a hot cover on a new trashy romance novel in the checkout line at the grocery store. That sort of buyer is, from what I understand, a fairly significant market. And that sort of buyer is going to be pretty difficult to convert to ebooks. Especially the casual impulse buyer who doesn't read much. Prices have come down a lot in the last couple of years, but if you only read a couple of books a year, even the cheapest ebook reader is damned expensive, even if you're reading free books from Project Gutenberg.
I'm thinking that there's going to be a significant market for disposable paperbacks for the causual impulse buyer for quite some time to come.
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