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Apple has a bit of a cult following where a lot of the Regular Android
users are Tech guys who grasp what the device is and what it can do.
I would also think people who return an android device got it without really
understanding what it is, while the apple people may have tried out a friends.
So to hand a Technical device to Mr (or Mrs) Public, many are lost
and since most wont take the time to learn it they just return it.
I think some may get one to be hip and trendy only to realize they
really have no use for it at all. Like the guy who never reads a book
but gets a eReader because everyone else has one.
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