eh eh thank you for the reply,
also if I am defined a financial guy, a lot of supermanagers consider me as a kind of genius of the marketing( I am serious not kidding, I do not want to appear immodest, but well it is true, I have also received a lot of offers but for ethical reasons I do not see my self in the mktg, in persuading people using some tools), what you say is really well known in the strategic field as segmentation of the market to find profitability in the payback, so I have to agree with you about the fact that we could be on a first glance a kind of niche that could not justify investments and scale economies to make the prices of the eink color affordable.
one of my favorite marketing guys said that a company that does not change is died, and also the recent trend of every corporation is the continuous improvement of their product, I think is a fact that we can assist always at continous functionality in the new products.Then that there functionalities are not really at the edge of the technology and that in certain markets the cuncurrency is... particular this is another thing.
at the moment few people read book, this is true, but how many people would buy , or would start to read because they can have an ereader then they can see porno images, little movies, play chess or other androids games, and ..eventually read a comic?
There is still nobody that see a blue ocean strategy, despite there is some hunger deadly shark competitor?
believe me I am a kind of quite smart guy in forecast the tendencies, think that just I proposed in a forum from asus to do a linux little pc.. just 5 months before the EEPC. I am quite sure that ..if the price could remain affordable a lot of...let'say "jerk cluster" would have a really light, portable and long battery machine as an eink color, as also the new smartphones they just sell in certain area because of the status to have a kind of similar thing.
the fact you point about people that are buying tablets already is definetely an important and real statement. I live in Amsterdam a really cool city
but still also if there is not the sun(
) still every saturday morning I go to take a capuccino out, I cannot read easily with my -state-of-art- technology- samsung 7.7 super amoled screen, and if there is some sun, I cannot definetely use my phone. Let alone how I am worried that if i do not deabilitate my wifi i won't arrive at the evening with the battery.Then..I would think that outside North Europa there are big markets in the South as Italy from Florence down, Greece, Spain, Istanbul, south afrika, a lot of north afrikan cities, mexico and US were the sun is always present and the screens are far to be satisfactory, at least you do not love yourself as much as you like to see your face reflected on the screen... in this particular time span... there is nothing......in the market... a big market
Of course to dominate this kind of market you need to use a different approach, not the one of the accademic one made by amazon, that I remeber, sometimes accademic are quite reluctant to IT, they are also fetish and love normal paper, trying to be conservative, old way fashioned target, not attractred by the fanfare of the world, especially people accademic that are in the litterature ( medical, economy engineering could be different) Then also we should consider that this kind of accademic people do not study in the bars as only genius do (people in the myers brigg as steve jobs), kind of innovator enthusiastic that need to feed themselves outside the libraries.
see what a crazy reader have to do persuade corporations to implement new technologies..