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Originally Posted by RHWright
To keep the stores viable, and maintain that in-store experience, B&N does need to find a way to credit ebook sales to stores that have prompted them.
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This won't keep the stores "viable."
The stores are expensive to maintain. If they can't sell enough paper books, they will be shuttered. Period.
The Nook business is already its own division; once they are split off from B&N (which looks increasingly likely), the chances of them kicking back a portion of revenues to the stores will approach zero.
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Originally Posted by RHWright
I could go into a store, see an enticing book displayed, talk to a bookseller about it, read a review in physical magazine, read a portion of it in store for free on my KINDLE... but when I buy it, the store gets no credit, sales or otherwise. In the long run, this hurts the store and B&N.
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Fixed that for ya.
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Originally Posted by RHWright
The in-store experience, for those it matters to, is one of a short list of things that truly sets the NOOK apart from its competition. It's something Amazon, Kobo, Sony, etc. just don't offer.
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They don't have to offer it. B&N offers it for them, free of charge, and can't do squat about it.
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Originally Posted by RHWright
It makes sense to exploit that advantage, however small.
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Not if the cost of maintaining that advantage is so high that it tanks the company.
The in-store experience, for those it matters to, is about to become unsustainable for the big chains. In 10 years, it'll be as quaint as buying a physical CD in a store, or renting a VHS tape.