Thread: Whither SF?
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Old 05-08-2012, 04:12 PM   #83
Steven Lyle Jordan
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Quote:
Originally Posted by Elfwreck View Post
And then you have to decide, "do I advertise this by its most essential themes, or by a label that isn't inaccurate and will bring in the most sales?"
I think the question has to be answered according to whether that more accurate label would, in fact, bring in more sales. In the case of Hunger Games, for example, it was clearly decided that the more accurate label would have the opposite effect.
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