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If you make it harder for them to find the content then they are more likely to realize that it not right to take content for free. Right now it is insanely easy to find pirated software, movies, books, and music. Make it more of a challenge and people start to see the stigma and become more uneasy about doing it.
I am not saying that everyone is a 100 moral and ethical person, I pirated the JKR books until they were available as e-books for sale. I am saying that if you make it challenging and find ways to make it clear that this is not the right thing to do, people will respond.
1) Why work at it when it is faster and easier to pay for it
2) Why work at it when the sites you end up at are clearly making you jump through hoops to gain access so that they are not busted
Call me naive, but I do think that people want to do the right thing. How can it be wrong to download the Harry Potter novels when the first page of sites bring you to free copies to download? If it was wrong, the sites would be harder to find. Since they are easy to find, then there cannot be much wrong with doing what you are doing.
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