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Take up of ereaders in some of the smaller markets like South Africa is only just beginning. It is mostly just word of mouth driving it and some Internet exposure. I have never seen an ereaders advert in the mainstream media. I am sure as these markets develope it will create further opportunities.
I think that in developing and third world countries there must be huge opportunities. We pay more for pbooks and the B&M stores are few and not at all good. Generally cell phone networks are well developed and Internet cafes are everywhere as many people do not have personal access to the Internet. All good reasons to get into these markets but up to now only Amazon seems to be paying any attention.
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