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I don't think it is a losing battle. I think that there are plenty of people who will pirate when it is easy to find, convienent, and does not seem shady. So a website that pops up in the first 10 web searches on Google has an air of legitimacy to it so why not use it. If those sites do not end up on the first page, I bet that the level of piracy would go down. If they are hit hard enough by law suits and the like and end up requiring registration and develop a more conspiritorial feel, there will be plenty of folks that will second guess if the site is legitimate or not.
Will it make it go completly away? No. Will it deacrease the amount of traffic? Yes. Most people want to do what is right. If it is so easy to get to those sites and download pirated material than there are plenty of folks who will think that it is legitimate, or atlesat justify it as "If it is this easy than it must be ok" and ignore that little, small voice saying "You know it is wrong." Make them jump through hoops and it becomes 1) a hassle 2) more clear that this is not legit
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