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I like the concept of NFC although it isn't really implemented much here in the US yet. Some gas stations have the mastercard paypass and its really useful for my DC metro card.
Getting back to this topic though, NFC on a Nook to read reviews and get sample chapters in the store seems like a gimmick. A gimmick they will advertise and most people will stop using soon after purchase. (I like Apple but I am looking at you Siri).
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