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It wouldn't surprise me if this would happen.
But I withdrew my membership from my book club exactly because I had to buy a book every x months.
It bothered me because I'd think about buying a book and go "Oh, but I already bought a book for this semester. And maybe none of the new releases will interest me in the semester." And I'd tell myself that I'd get the aforementioned book the next semester. It felt like I was buying one book a semester because I had to not because I wanted to read them. In fact, some of my book club books are just gathering dust. (I did want to read them when I ordered them though...)
I didn't enjoy the books I bought and I didn't have the freedom to buy books whenever I wanted to. (Though I got good discounts from the club, especially on the hardcovers.)
So if Amazon or B&N did this, I wouldn't care much for it. That and most of my ebooks were free.
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