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I would also argue that those who buy an ereader are probably way above that average in books per year.
My 9 year old daughter reads about 1 book a week from her school library and her rate of reading is increasing.
My 11 year old son takes out about 8 books a week from his school library. All books are text only and ranging from 120-300 pages each.
I expect if/when they get ereaders they will probably read more as more books become available to them.
Perhaps if someone bought an ereader on a whim or got it as a gift and hardly read books I think would likely sell, give away or just never use it after the novelty period wore off and probably never bother again getting an ereader.
It's likely if it was sold on that the new owner would be a more keen reader.
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