Quote:
Originally Posted by BeccaPrice
The trouble is, you can usually find *similar* models on line, but never the exact model you saw in the store. I found this to be true with Consumer Reports reviews - they'll rate something very highly, but I can never find that exact model in the store.
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Although I was aware of it many years ago with mattresses, it seems to be more prevalent in the Walmart era. Manufactures will produce a SKU just for a particular retailer. Sometimes it's an exclusive color, or special packaging, but other times it's just the identical thing with a different number on the label. There may be some non-evil reasons behind this in many cases, but it sure seems like it is strictly for the purpose of defeating comparison shopping and price matching.