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It is going to hurt Target a lot more than it will hurt Amazon. People who want to buy a Kindle will either go to another store such as Best Buy or order it online. It's not a good idea to drive people from your doors to a competitor. And why would a brick and mortar store want to alienate customers who want to shop at a brick and mortar store? I prefer to go to the store to buy something, I'll only order it online if I can't get it in a store. But the more a store drives people to shop online, the more likely they will be to do other shopping online, and thus do less of their shopping at Target. Target isn't bringing Amazon to its knees with this.
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