Done right, this could help keep the physical stores relevant a while longer.
It's easy to see a future where shoppers browse B&N's physical stores and when they see a book they like, they simply place their Nook on the cover of that book and it's automatically bought and downloaded onto the Nook.
Or maybe an interface would pop up on the Nook, where they can click to read reviews, click to see other works by the same author, click to see "similar titles" recommendations, and of course click to buy.
Last edited by K. Molen; 05-02-2012 at 08:08 AM.
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